Based in Aalborg, the Danish technology company Saphe supplies intelligent traffic systems throughout Europe. In less than ten years, Saphe has sold over 1.5 million traffic alarms, and in Denmark alone, one in four cars is equipped with a Saphe traffic alert.
Their mission is to create greater safety on the roads, and their ambitions for the future are high. That is why they turned to WeMarket for support with Amazon.
In their ambition to secure even greater market share and introduce their products to a wider global audience, Saphe required specialised expertise to take their business to the next level. That is why they reached out to the WeMarket Amazon team, who, with a holistic approach to Amazon, focus not only on paid advertising but also on organic rankings and overall performance.
This was exactly the approach Saphe was seeking.
To succeed, a clear and detailed action plan is essential. Therefore, a comprehensive strategy was developed from the outset for Saphe’s marketing activities on Amazon. The strategy focused on leveraging the full potential of every campaign type and the optimal allocation of advertising budget across these campaign types. This approach ensured that all data from Amazon was utilised to its fullest, so Saphe gained the maximum value from their advertising spend.
In addition to Amazon advertising, WeMarket carried out extensive SEO analyses of Saphe’s products and subsequently worked in depth on SEO optimisation to secure better organic rankings and enable Saphe to compete with established competitors in the market.
Amazon waits for no one, so success on the platform demands quick response and effective problem-solving. Otherwise, other suppliers and sellers are ready to capture your customers.
That is why WeMarket has also provided Saphe with advisory support in the day-to-day management of their Amazon presence, especially during the start-up phase, where questions and challenges have arisen that needed immediate attention and resolution.
Through a more holistic approach to Amazon and the opportunities offered by this vast marketplace, WeMarket has helped Saphe establish a strong foothold in the German market. This has resulted in Saphe experiencing a 145% increase in product sales in Q1 2023 on Amazon.de, along with revenue growth of 143% compared to the previous year during the same period.
With a strong position on Amazon in Germany, WeMarket and Saphe are now looking to maintain growth in existing markets and expand their products to additional markets on Amazon.
Revenue growth
Across all Amazon markets
More units sold in the first quarter
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