Amazon Brand Registry helps protect your brand, increase visibility and gain control over your listings – crucial for Amazon success.
Thomas Hjul Alstrup
Just as you can register your brand as a trademark in international databases (like EUIPO and USPTO) to protect your brand and defend against infringement, Amazon has created its own database of registered brands. By registering your brand here, you can protect it from other sellers on Amazon who try to sell products under your name or use your copyrighted product images or videos. When you have registered your brand in Amazon Brand Registry, you also unlock a range of opportunities that give you competitive advantages on Amazon.
Below, we delve into why registration in Amazon Brand Registry is so beneficial.
Primarily, you should register your brand to ensure that other sellers cannot misuse your name or copyrighted material. Even if misuse attempts can occur, registration makes it considerably harder for others to succeed. You can also report incidents to Amazon, where you can show that your rights have been violated and receive Amazon’s help to stop it.
Once your brand is registered, you get access to tools that affect your success on Amazon. One of these is the ability to add A+ Content to product pages, and create your own Brand Store where you can more clearly present your brand and products. By elevating your brand, you also increase your credibility with new customers.
Advertising investments are often crucial for success on Amazon. Through Brand Registry, you also get access to Sponsored Brand Ads. In this way, you can promote both specific products and your entire brand. For example, you can drive traffic directly to your Brand Store—your brand’s central hub.
If you do not want to sell on Amazon yourself, but instead let a partner do it, you can transfer rights and benefits linked to your registration to a third party. However, this partner must have its own Seller Central account. You can withdraw the transfer at any time.
There are many more advantages than those already mentioned. For the best possible start, we always recommend that you make sure you meet all of Amazon’s requirements for brand registration before you start selling. If you compete against sellers with better opportunities to sell, build trust, and protect their brands, it becomes difficult to succeed.
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