Increase your Amazon sales on Black Friday 2025 with smart strategies that attract customers and boost your visibility.
Nikolaj Jensen
Black Friday is approaching, one of the biggest shopping days of the year. If you run a webshop, you’re probably already planning which products to discount and which marketing channels to use.
But what if you sell on Amazon? How does it work, and what can you do to increase your sales and visibility during Black Friday? These questions are answered in this blog post, so grab a coffee and join us as we explore all the opportunities on Amazon 😊
As a seller on Amazon, it’s important to know that Black Friday lasts for several days on the platform. Activity is high both the week before and after Black Friday, which is important to consider when planning.
Sales on Amazon don’t always peak on Black Friday itself, so it’s important to be active for an extended period.
What can you do on Amazon to stay visible throughout the entire Black Friday period?
Here we go through initiatives that help you increase the visibility and sales of your products.
You can also read about optimizing for Black Friday SEO here: Black Friday SEO
As Black Friday approaches, you have the chance to run special offers on your products. However, this requires an invitation from Amazon, and not all sellers have access. Only some products may also be approved for deals.
Amazon has specific requirements you must meet to participate with Black Friday deals.
To qualify for deals, you need:
In your Seller account, go to the ADVERTISING tab and select DEALS. There, you can see if you qualify for Black Friday Deals on Amazon. (See image below)
If you don’t see the option on the Deals page, you’re not eligible for the event. But don’t worry – there are other ways to drive traffic to your products.
Lightning Deal: Offer customers a time-limited discount on your products (4–12 hours according to Amazon). Products are featured on the Deals page with the Lightning Deal icon, which can drive sales.
7-Day Deal: The product is sold at a discounted price for 7 days and is also visible on the Deals page.
Both options require Amazon invitation and approval. Check your account to see if your products are eligible.
As a professional Amazon seller, you can create coupons for your products. Customers can choose to collect a coupon, and an Amazon account is needed.
A coupon is clearly visible on both the category page and the product page, showing the product has a special price during the period.
All sellers can create coupons, so this is definitely something to consider for Black Friday.
Activate these discounts for your products for Black Friday if you can.
The product gets a badge showing the discount is valid for a limited time. It attracts ready-to-buy visitors to your listings – and who doesn’t want extra visibility on Black Friday?
If you have brand registration with Amazon, you can create your own Brand Store – like a small web shop on Amazon. You can set up a dedicated page for Black Friday deals.
Customers get a quick overview of your campaigns and you maximize your sales.
For example, create a page in your Brand Store called “Black Friday Deals”.
Be aware that advertising costs on Amazon rise as Black Friday approaches. Many sellers bid, and prices go up. Customers are ready to buy, so visibility is key.
Tip: Start advertising as early as October. If you’re already advertising, consider increasing your budget.
Reason: Advertising gives better placements for both sponsored and organic listings. As Black Friday approaches, you will have already secured strong positions – giving you higher visibility. Perfect for purchase-ready shoppers!
Read more about keywords and ranking on Amazon here:
Whether you ship from your own inventory or use FBA, make sure your products are in stock during Black Friday. Amazon gets a lot of visitors during this period.
Running out of popular products during the sales period can hurt your long-term Amazon ranking.
I hope these tips help you succeed with Black Friday on Amazon.
We at WeMarket have helped many customers gather reviews, improve listings, and boost conversions on Amazon. Want to know more or have questions about Amazon SEO? Contact us at tel: 70 44 42 90.
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