AdventureDK is a passionate travel agency offering exciting, tailor-made group trips for young people aged 18-35. The company has achieved great success, not only thanks to an outstanding product, but also due to a well-conceived and expertly executed marketing strategy.
AdventureDK considers its most important mission to give young people the opportunity to travel, learn and experience together with others in a safe environment. That is a mission they certainly deliver on with flying colours.
In fact, things are going so well for the travel agency that Børsen published an article about them and their recipe for success in September. Such remarkable success requires a great product and talented staff, but also a strong marketing strategy.
The travel industry is one of the most competitive sectors in Denmark, and AdventureDK faces many major players. AdventureDK itself is responsible for providing top-class experiences. Therefore, WeMarket’s focus has been on securing AdventureDK’s top ranking in Google search results. This ensures that potential customers find AdventureDK first when they are inspired to travel. This strategy works, and at the time of writing they are top-ranked with their AdWords adverts – as well as in the organic search results.
In addition to the above, we have focused on reaching young people where they are – on social media. In this way, we generate interest in AdventureDK’s trips. This is achieved through targeted advertising and well-executed remarketing campaigns on Facebook, YouTube and Instagram.
You can visit AdventureDK’s website here.
For AdventureDK, the aim was to get support with managing their online marketing, without having to relinquish full control.
On this basis, the collaboration with WeMarket was established, and our relationship quickly developed into a strong partnership, where new ideas, constructive feedback and general communication all take place in a straightforward and open manner.
At WeMarket, we place great emphasis on being flexible and approachable, so we can respond quickly to our clients’ enquiries – no matter what they concern. AdventureDK is also a Herning-based company, and this local presence makes it easy for both parties to drop by for a chat.
Revenue growth
More visitors
Increased revenue through AdWords
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