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Effective B2B marketing delivered more qualified leads and higher revenue

20%Higher revenue
190%More qualified leads
13 xReturn on investment
Case

Continuous growth year after year

Cateringinventar.dk has been operating since 1994 and specialises in commercial kitchens. The company is an eight-time Børsen Gazelle award winner and Denmark’s fastest-growing supplier of kitchen equipment for the catering industry. Over the years, Cateringinventar.dk has assisted numerous customers in choosing the right kitchen equipment, and in this case study you can discover how a well-crafted B2B marketing strategy has supported their year-on-year growth.

WeMarket ensures that we consistently maintain top positions on Google, making it easy for B2B customers to find us. This delivers new, high-quality leads every single day.

Kristoffer P. Andersen CEO Catering Inventar

Cateringinventar.dk: Sustainable growth through tailored digital marketing

Effective B2B marketing does not necessarily translate to success in the B2C segment. WeMarket supports Cateringinventar.dk in striking the right balance between marketing channels.

This balance ensures impressive results within a reasonable marketing budget. By focusing on Google Ads, search engine optimisation, and Facebook advertising, Cateringinventar.dk has achieved steady growth year after year.

On the Google Ads front, WeMarket has optimised Cateringinventar.dk’s campaigns, achieving a ROAS of 1300%. This means Cateringinventar.dk earns 13 kroner for every krone spent on Google Ads. More effective allocation of advertising spend has also resulted in more qualified leads. By carefully selecting target audiences and setting up remarketing, we have achieved a 190% increase in completed contact forms on the website.

A focus on both on-page and off-page search engine optimisation has driven continuous growth in Cateringinventar.dk’s organic traffic, as well as securing top positions in Google search results. Today, Cateringinventar.dk dominates almost all relevant searches within the commercial kitchen sector, attracting more qualified visitors and increasing the likelihood of conversion.

You can visit Cateringinventar.dk by clicking here.

Fallet i siffror
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20%

Higher revenue

190%

More qualified leads

13 x

Return on investment

Fall

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    Konkurrentanalys

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    Branschpotential

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