Laurids Madsen Bricklaying Company is a local masonry business based in Ikast. With over 40 years of experience across all areas of the trade, they undertake projects throughout Central Jutland. They contacted us in need of support to generate leads through their website. Following an initial discussion, we concluded that both SEO and Google Ads would be the perfect solution for their needs.
It all began with a keyword analysis aimed at identifying which relevant local searches actually had search volume. We then set up search ads for those terms we deemed most promising – in close collaboration with the client.
At the same time, we started producing relevant content for the selected landing pages, followed by creating the landing pages themselves – focusing on making it easy for users to get in touch with Laurids Madsen. Of course, these landing pages were also built with all essential SEO optimisations, such as CTR optimisation, internal links, and much more.
This approach proved to be a great success and Laurids Madsen quickly began ranking at the top of Google for the targeted keywords. These strong positions, combined with search ads, soon turned out to be the right strategy, as we saw a significant increase in traffic and, more importantly, leads. In fact, there were even periods where there simply was not enough capacity to take on more clients!
We have repeated this formula time and again by continuously adding new landing pages, ensuring that growth continues.
More visitors
More leads
Lower bounce rate
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