OnlineSki is an online travel agency with over 19 years of industry experience. The company prioritises personal service and memorable experiences at the best prices. In this case study, you can read about how we helped OnlineSki save DKK 380,000 by reallocating their budget to the platforms that made the most sense for their business.
The travel agency began with Google AdWords, and at the start of our partnership, Google advertising accounted for 90% of their marketing activity. After several discussions, we jointly identified what truly mattered to the business, and the positive results soon followed.
Together, we decided to reduce paid traffic to www.onlineski.dk via Google Ads and instead focus on driving organic traffic to the website. This resulted in savings of DKK 450,000 in Google AdWords costs, of which OnlineSki chose to reinvest DKK 70,000 in SEO. Thanks to an effective collaboration with WeMarket, OnlineSki now has the same number of customers in their shop, with the same level of spend – despite a DKK 380,000 reduction in their marketing budget!
The travel agency therefore chose WeMarket to manage graphic design as well as campaigns on Facebook and Instagram.
You can visit their website here.
Organic growth
Savings on Google Ads
Increased revenue through Facebook
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