Over 15,000 new newsletter subscribers for less than 5 DKK each.

Jakob Birk, the founder of SnowTours, returned to WeMarket due to their previously successful partnership in another context. When faced with the challenge of launching the new online travel agency, SnowTours, the goal was to create a strong foundation by building a base of newsletter subscribers before the official launch. The aim was to ensure there would be a dedicated group of people already engaged with SnowTours and its offerings at the time of introduction. By building an enthusiastic base of newsletter subscribers, SnowTours set the groundwork for a successful launch.

Effective advertising strategy that delivers results

The collaboration began with the launch of SnowTours. In just 60 days, we managed to collect nearly 15,000 newsletter sign-ups at a favourable price of 4.10 DKK per subscriber, generating valuable traffic for SnowTours.

We quickly accelerated with a unique strategy called Build In Public. The idea is simple: openly share what you are working on so people can follow the process. We advised Jakob to share his experiences and promote his new mission to offer budget-friendly ski holidays. Continuous video content was produced for social media, sharing the journey, insights, and key milestones, such as the growing number of newsletter subscribers.

Each week, we provided new ideas and supplied Jakob with script concepts. He took the lead with filming and sent the videos back to us, allowing us to use them for effective advertising on Facebook. This collaboration not only increased awareness of SnowTours but also established an authentic connection with the target audience, which proved essential for a successful launch.

A unique approach to successful advertising and audience engagement

The partnership between SnowTours and WeMarket has not only delivered results but also bridged the gap between company and customers through our distinctive approach to advertising. By stepping behind the scenes of SnowTours’ development, we succeeded in creating a sense of community and transparency around the company’s mission. This approach attracted attention and helped establish an authentic connection with the audience.

Through effective communication, dedication, and creativity, we achieved a successful launch, with our strategic approach delivering tangible results.