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Get a Grip on Pinterest Image Sizes

Optimize your Pinterest images and boost engagement and followers with our simple guide.

05 jan 20254min. lästidThomas HaurumThomas Haurum

About to start advertising on Pinterest? Learn the correct image and video formats from the start to increase your chances of success right away.

And of course, you want that!

Pinterest is a highly visual platform, and when you use the right formats, your ads will perform much better.

In this blog post, you’ll get a quick overview of optimal sizes for different types of pins, plus practical tips for image and video. So you’ll be ready to create successful posts and maximize engagement.

Optimal formats for Pinterest

Static pins and ads
To stand out in the feed, use the 2:3 format (1000×1500 px).
Tip: Don’t forget to add your logo to every pin.

Video pins and ads (organic and paid format)
Make sure your videos are short and clear. They should not exceed 1 minute. Use format 1:1 (1000x1000px) or 9:16 (1080x1920px).
Tip: Use text overlays for your message – many people watch without sound, so make sure it’s visible.

Video ads (paid format only)
This ad covers the full width of the mobile screen and is available only as a paid format. The format should be either square 1:1 (1000x1000px) or widescreen 16:9 (1920x1080px).
Tip: Pinterest allows uploads up to 2GB. Use the opportunity for high resolution.

Carousel pins and ads
This format contains several images that users can swipe through – just like on Facebook or Instagram. Use 1:1 (1000x1000px) or 2:3 (1000x1500px) formats.
Tip: Highlight product features, show more products, or tell a visual story with the extra images.

5 practical tips for images

  • For standard pins, choose the 2:3 format to stand out more.
  • Your message matters – make it clear.
  • Don’t forget your logo on every pin. Don’t place it in the bottom right corner; Pinterest icons cover there.
  • Add a caption for more attention.
  • The pin text helps you appear in searches. Think about what the audience is looking for.

4 practical tips for video

  • Start with a clear message. The first seconds are crucial.
  • Be concise and focused. Keep the video under 1 minute or you’ll lose viewers.
  • Many watch without sound – use text or subtitles so everyone gets the message.
  • The pin text is important here too. Write clear titles and descriptions so you’re found in search.

Ready to grow on Pinterest?

Want to know more about Pinterest advertising? Contact us at 71 99 34 74 and we’ll help you get started right away.

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