Amazon leaves Google Shopping

On April 28 this year it was reported that Amazon has left Google Shopping. This is quite significant, and for two main reasons.

Reason 1
The first reason is currently based mostly on indications, but time will tell if it’s true. A few years ago, the EU decided it was anti-competitive for Google to show only visual ads from its own price comparison system. The visual shopping ads you see at the top of Google search results, just like these:

As a result, it was decided that Google must allow other price comparison operators to bid for ad space on Google Shopping. This opened the door for Amazon. Through advertising on Google Shopping, Amazon gained insight into user behavior, bid prices, and market trends.

Amazon is already seen today as a product search engine for e-commerce – many people go directly to Amazon when they know what they want. The shopping segment is where Google earns most of its revenue, making Amazon its biggest competitor.

The knowledge Amazon has gathered about behaviors, trends and ad prices can now be used to enhance their own PPC system and make it more attractive to consumers. Clever.

Reason 2
It’s also intriguing that Amazon has left Google Shopping as this will likely lead to lower ad prices. Amazon, with its nearly unlimited resources, has driven prices up considerably. So much that many smaller advertisers have been unable to compete as it simply became too expensive.

If you’ve previously skipped Google Shopping due to budget – act now! Conditions won’t get better than this. Exciting times.

Read more about how we can help you get started with Amazon.

Curious about Amazon? Check our blog posts:

What does it cost to sell on Amazon?
Amazon comes to Sweden – pros and cons!