seSvenska
Tillbaka
Tjänster

Email marketing boosts revenue and fuels growth

24xMonthly revenue from email
57%Email revenue from automated flows
15%Of total revenue from email
Case

Email marketing increased Toolster’s monthly revenue

Toolster is a Danish online retailer offering quality tools for professionals, institutions, and DIY enthusiasts. With over 20 years of experience in tool sales, Toolster possesses in-depth knowledge of the latest trends in tools and machinery.

The webshop’s name is no coincidence. A Toolster is someone who never compromises on finish or quality. The same applies to Toolster, where every tool is guaranteed to be in perfect condition and quality is always the highest priority. Toolster and WeMarket have collaborated for several years, tailoring marketing activities specifically to Toolster’s needs and objectives.

We have achieved substantial growth in a highly competitive sector, thanks to WeMarket’s transparent communication and technical expertise. Our new email marketing initiatives are already delivering promising results.

Stefan Hauge Director and co-owner, Toolster

Strategic partnership with a focus on performance

Toolster is a case we are particularly proud of at WeMarket. This partnership flourishes on multiple levels, with a strategy based on Toolster’s profits and turnover to set budgets and plan effective marketing activities. This approach gives Toolster a detailed overview, enabling them to continuously monitor marketing spend and the tangible results it generates.

Toolster already had a robust set-up before partnering with WeMarket, but required additional strategic input and specialist advice to ensure optimal performance. The insight and expertise gained from our partnership have not only strengthened Toolster’s current position, but also paved the way for new and innovative marketing approaches, helping them navigate more effectively in a competitive market.

Growth through email marketing

Toolster was seeking a partner to manage all the online channels where they wanted to build visibility – including Google Ads, SEO, social media, and email – allowing us to devise a unified strategy across all campaigns and platforms.

Email marketing has been one of the top priorities. Before this focus, email revenue made up just 0.86% of total turnover. In only three months, we saw a remarkable increase, with email-generated revenue now accounting for an impressive 15% of total turnover. 57% of this email revenue is generated through automated flows – set up once and requiring no ongoing manual effort.

This outstanding progress clearly demonstrates email as a strategically vital marketing channel, now playing a central role in Toolster’s growth strategy.

Optimising the customer journey

In our ongoing efforts to achieve even better results, we have focused particularly on improving the conversion process. We have dedicated significant energy to analysing and refining every stage of Toolster’s customer journey. The aim was – and remains – to ensure visitors experience a seamless transition from browsing the website to taking action.

Having a WeMarket expert in each area has proven extremely valuable for Toolster, providing specialist insight and optimal performance across all their online channels.

Fallet i siffror
0 - 3
24x

Monthly revenue from email

57%

Email revenue from automated flows

15%

Of total revenue from email

Fall

Relaterade fall

Se alla fall

Vill du se vad dina konkurrenter och din bransch gör bäst?

På WeMarket erbjuder vi företag en benchmark-rapport som jämför deras marknadsföringsinsatser med deras viktigaste konkurrenter. Du bestämmer vilka konkurrenter vi ska jämföra med.

Vi är specialiserade på att sälja fysiska varor online och att få webbutiker att växa – och nu kan du dra nytta av denna expertis, även om du inte redan är kund.

Det är helt gratis.

  • 1.

    Konkurrentanalys

  • 2.

    Branschpotential

  • 3.

    Rekommendationer

Få en benchmark-rapport

    Få vår syn på hur man vinner på det digitala slagfältet